What Makes A Great About Us Page?
There is no definitive template for creating a great About Us page.
However, I found four key components to making a compelling narrative with your brand story
Our Vision And Mission
There is rarely a need to outright say, “Our vision/mission is ____,” but you ought to convey the purpose of your business in your About Us copy.
Talk about why your brand exists, what makes you different, and the challenges you solve – beyond the obvious solution you sell.